Dynamic Keyword Insertion With Google Ads (advanced)

Warning: This is Pretty Geeky Stuff 🙂

As mentioned in the video, by “dynamically inserting” the keyword into the ad and the landing page, we help increase “quality score” and get more of a match between ad and landing page.

This can help you get cheaper “cost per click” and cost per action overall.

If you’re running ads targeting “competitor keywords” there’s a TON of power here.

Feel free to reach out if you have any questions about how/why you’d want to use dynamic keyword insertion in your google ppc ads.